So much of what we do and buy each day is driven by marketing.

When advertisers use the right words and images, we take action – usually by opening our wallets.

Food producers know this and have tweaked their message through the years to get us to enjoy their products.

Here’s a rundown of some foods that were renamed so that you might actually eat them:

• Chilean Sea Bass Used to Be Patagonian Toothfish
• Dried Plums Used to Be Prunes
• Canola Oil Used to Be Rapeseed Oil
• Kiwifruit Used to Be Melonette
• Sea Urchin Used to Be Whore's Eggs (Cracked.com)